Watching the original Godzilla in class was a lot like looking at baby pictures of one of your close friends you hardly recognised them and it was kind of weird and awkward but you knew it was them.

Don’t get me wrong I enjoyed it but there was a sense of awkwardness after watching a movie that has evolved into a legend and then an icon for world cinema. Groundbreaking and revolutionary for its time my senses and tastes are separated by about 65 years worth of a generational gap. So the cinematic style took some getting used to it was a potent cocktail of the era, and of the Japanese culture. I couldn’t help but notice the extra attention to explaining Godzilla and the amount of backstory leading up to Godzilla while also allowing for little character development. The character development was either non existent or extremely fast the opposite to the methodical pace of explaining Godzilla. This made me wonder if this reflected the Japanese style of story telling which from my own experiences (read anime) tends to focus more on psychical conflict than romance (read Bleach, One Piece). The personal stories within the film were one dimensional or cliche, although its hard to call something a cliche from such an early period, thats where my mind went after being condition to modern day story telling.

But, the amazing thing about the movie despite the thing that I said it still worked, it was still an enjoyable film from a mixture of sentiment and nostalgia to the fact it was something different. It was still a well told story despite some things perceived as flaws through my eyes, but which were probably a result of my condition through contemporary media.

Later in the week I found out that the other tutorial class watched Ghost in a Shell, which made me glad to be in the first tutorial group because watching Godzilla offered a unique experience. Even though my own lecturer did not want to watch it twice in one day. To be fair once was probably enough.


I really enjoyed writing all my blog posts and at first it was hard to pick my three best posts but when I sat down and thought about it I was able to think of thee posts that stood out to me and all for different reasons. Those posts being The Novel World of Transmedia, Image of a Hero, and Geeks, Jocks, and the Rest Do They Even Exist Anymore?

Firstly I chose The Novel World of Transmedia because I really enjoyed writing this post and the end product it was really easy to write I found the concept was very applicable to examples I enjoyed writing about and the concept in general was very understandable.  I also thought this reflected the blog as a whole as its style of writing with multi media based examples and comparisons while trying to keep it unique while tying it in with the lectures and readings.

In regards to including the Image of a Hero in my best three it was a last minute inclusion. I had a hard time trying to write this post and found it the hardest of all my posts to write but in the end I think it was one of my best, and I was really happy with the original idea I used in writing it. I chose this post because I was proud of the job I did on my most difficult  topic.

Finally I included Geeks, Jocks, and the Rest Do They Even Exist Anymore? I chose this cause simply I thought it was the best while I took a different approach to this post which I thought was important overall for the quality of my blog. I felt the argumentative piece made the most important point, I felt like it was my own.

In conclusion I really enjoyed writing my blog and I will continue to post new original posts just not on the lectures, and I chose these three posts because I felt like besides being my best posts also represented my blog. They each showcased originality, quality of content and multi media which I thought were all very important on a reflection of the lectures.

The Lecture this week spoke about the dark side of the internet and issues with demographics such as women, homosexuality, and race. This can be in relation to exclusion, alienation, bullying, and holding back equal rights. There is no concrete explanation for why today there is a perceived gap but this blog post is not to debate the existence of this gap but to discuss the idea of it. The angle that I am going to take is the ideology of it all and the image of the hero.

A hero can mean many things in many mediums such as movies, video games, television, books, comics, and graphic novels and in all of these it has created an image, or an idea of what a hero is. I am not talking to virtues and ethic a hero excludes but the person. This is an example of why  there is a perception of dominance by the classic male stereotype.

For example a classic hero we would all know is Nintendo’s Mario, who is constantly rescuing Princess Peach from the claws of Bowser. This video game is a perfect example of the Damsel in distress who needs rescuing by the burly yet optimistic plumber which also asks the questions about her kingdoms department of defense and maybe they should give it more funding. George W. Busch never needed to be saved from a large dragon turtle by a plumber.

The idea of the damsel is the stereotype that has supported thousands of stories since the dawn of time. For any hero, his right of passage was to save the helpless women from the clutches of some monster. This brings me back to the image of the hero, this time in comic books, the birth ground of contemporary heroism, the caped crusader and so on. DC Comics, one of the two prominent comic book publishers known for batman, superman and many other various men, but recently they have come under great controversy for sexism in their comics. At San Diego Comic Con 2011, Co-Publisher Dan Didio said that the percentage of female creators on their titles had gone from 12% to 1%. This ties back into the idea of the internet and history this way because men wrote it. The female characters in DC Comics have come under question with claims of exploitive overtones and sexualisation in series such Cat Woman, Red Hood and the Outlaws as well as in the new version of female characters, such as Harley Quinn.

While the idea of a female heroine is claimed to be sexualised by male writers, there is also the point of the male hero. While sometimes the idea of a male hero can be fairly straight forward such as “Ok superman is the good guy, he beats the bad guy and the world is saved” – that’s morality. However these lines seem to be blurred, the anti-hero can be thrown in with the hero and in recent years the image of an iconic male doesn’t need to mean straight forward morality but can sometimes mean a gritty realism.

For example this image is from the TV series Madmen, in which character Donald Draper has become the embodiment of masculinity and man hood, in other words, to some a modern hero. However, he is a character who cheats on his wife, is a smoker and a border line alcoholic (I won’t list any more of his negative qualities for sake of not making spoilers), but on the other hand, he is a loving husband, father, and is nice to the people around him.  This image of the hero contradicts the true morality of a hero and creates an idolisation of male dominance.

The image of the hero is an example of how in any context, especially the internet, that there can be a perceived notion of the strong male and the damsel in distress. The internet needs many things equality, clarity, control and secruity but it also needs a hero, but what is a hero?

Convergent media has allowed many aspects of the world to change. It’s created many opportunities and opened several doors and one of these is citizen journalism. Now news does not need to be published in a news paper and delivered to people’s door steps at 5 am for people to get there fix of current events. The news industry isn’t completely monopolised anymore as the world is connected by a cheap and vast news source, the internet, and the development of technology such as the smart phone continues to aid citizen journalists.

Journalists reporters, and photographers cannot be everywhere but thanks to a personal phone most of them are amateur photographers. For example in 2009 a plane crashed into the Hudson River in America, within minutes of this twitter was flooded with tweets and even the first photographs of the event. This incredible speed beats anything a usual new syndicate could produce. The power of citizen journalism means nothing goes unseen.

In the mid 20th century comic book characters such as Clark Kent (superman) and Peter Parker (Spiderman) were given the disguise of reporters and photographers because it was a way to explain why they were around incidents all the time. Today such excuses aren’t necessary as a reporter is no longer superman but everyman.

While this doesn’t mean that professional news is obsolete, it even makes it more important with citizen journalism and opinion saturates. The internet professional journalism provides the world with reliability, truth, and organisation. If we only relied on citizen journalism, it would be like replacing our school books with wikipedia. While the everyman is useful, you wouldn’t want him to save you from a burning building.

With that said, news is at its strongest when all news mediums work together. Citizen journalism provides professional journalists with exclusive information and photographs from the moment which is very valuable.

While resisting the urge to make a Justice League comparison, the internet has given birth to a new breed of news. While its immediate, it can be diluted by opinion and not articulated or detailed. It provides valuable information which helps improves the work of professional journalism. The digital world of journalism has given us all capes, dare I say, I capes (pun on I pods).






Raewyn Campbell
Thursday 8:30
Convergent Media

Annotated Bibliography

I declare that this assignment is original and has not been submitted for assessment elsewhere and acknowledge that the assessor of this assignment may, for the purpose of assessing this assignment:

  1. reproduce this assignment and provide a copy to another member of faculty; and/or
  2. communicate a copy of this assignment to a plagiarism checking service (which may then retain a copy of this assignment on its database for the purpose of future plagiarism checking).







‘Andrew Sinclair Interview’ 2011, podcast, Emerging Tech Talk #62 – The Skype / Citrix Partnership, 2 March, accessed 23/04/2012,


This podcast highlights important information from a reliable and relevant source, in a format which reflects and is compatible with the issues and topics being covered. In this podcast  interview, Andrew Sinclair, a senior executive of Skype discusses Skype’s new partnership with Citrix, which will allow it to integrate its conference call system into Skype. Sinclair gives an expert if somewhat measured answer on the results of this new partnership and what it means for Skype. Interviewer Dan York probes Sinclair  on issues such as security, cost, compatibility with Mac and workability The information provided reflects the continuing improvement of Skype as it grows from a recreational tool to a more multi faceted communication device.


Magazine article:

Booth, C 2010, ‘Hope, Hype and VoIP: Riding the Library Technology Cycle’, American Libraries Magazine, 15 July, accessed 24/4/2012,


This well constructed magazine article uses Skype as a key example of the evolution of technology particularly Voice over Internet Protocol. It explores the development of Skype and applies it to Libraries, which reflects the continuing emergence of Skype into more areas other than that of the common user. While giving a general overview of the impact of web calling tools, it establishes that Skype is at the forefront of this initiative with many organizations making the switch to IP phones in offices and classrooms. As a result the article provides solid evidence of the  continuing emergence of Skype in today’s technology enhanced environment.


Peer reviewed journal:

Camp-Blackwell, S & Hartman, T 2008, ‘The Skype Solution’, Journal of the Medical Library Association, vol.96, no.3, p276, accessed 24/04/2012,


This peer reviewed journal article discusses Skype in a colloquial language while providing credible reasoning on how Skype can be  useful for librarians, especially those who feel isolated from their peers by being the only Librarian at their place of work, describing it as a twenty-first century “Batphone”. While the authors give a basic description of Skype, the articles main strength is that it provides readers with useful, practical information on the application of the device, along with its limitations, such as concerns regarding security issues. This article also provides additional information on applications that can be useful in relation to Skype, such as Gizmo and discussing the use of wiki. The authors final review of Skype finds it to be a valuable addition to a librarians toolkit.


Online journal article:

Emerging Technology News 2012, Microsoft Skype Business Partnership Raises Eyebrows, accessed 23/04/2012,


This article discusses arguably the most important move Skype has made in the last year, being purchased by Microsoft. It focuses on how this mega partnership will see Microsoft streamline their services to integrate Skype into their services. It concludes that this will allow the near perfect blend of Microsoft’s  share in the business market and Skype’s control of the common user. The article also examines the continuing growth of Skype as a technology in a business sense rather than merely discussing the issue from a user perspective, which allows the reader to gain a deeper understanding of the issues involved, including the threats it poses to most competitors in the international market . The informative information from this article provides sufficient analysis on this key issue to be viewed as a relevant news article.


Magazine article:

Johnson, S 2006, ‘Emerging Technology: Skype and Hype’, Discover Magazine, 29 May, accessed 24/4/2012,


In Emerging Technology: Skype and Hype, Steven Johnson provides some very useful information, offering readers the opportunity to examine different angels and comparisons. For instance, this article, being written in 2006 allows comparisons between the success and growth of Skype during this time, when it was a growing program using a peer to peer infrastructure which had been recently sold for 2.6 billion dollars and the company today. Johnson predicts the growth of the company and since it was recently sold to Microsoft for approximately 8 billion dollars the content remains relevant. Also the article is useful as it compares Skype to Microsoft and google and the different programs and business strategies they employed to be successful, which I believe remains important in today’s market.


Online journal article:

Knowledge@Wharton 2011, Can Skype Go Corporate, accessed 23/4/2012,


This article provides valuable statistics on Skype such as survey results on the ways Skype is used in a personal and business related matters. Secondly and more importantly it highlights recent moves by Skype to improve its application to business related matter, providing valuable information when discussing recent innovations. It also provides key sources and expert opinion on Skype venturing more into the corporate market and discusses if Skype will evolve into more of a unified communications tool. Overall the article provides strong statistics, expert opinion, and information on Skype moving forward, which I believe to be both relevant and useful.


Online journal article:

Maheu, M 2012, ‘Media Hype Around Skype – Should Mental Health Professional Seek Alternatives’, Telemental Health Institute, Inc., 20 March, accessed 20/04/2012,


This value of this article lies in the fact that it  provides evidence of the innovative and flexible uses of Skype beyond the common recreational and business uses it is commonly associated with. The article shows Skype’s use in the medical field, specifically mental health, as it allows for long distance therapy or online therapy. It gives an overview of both the risks and benefits of using Skype such as the affordable price point and the issue of Skype not complying with HIPPA (The Health Insurance Portability and Accountability Act of 1996) by making no assurances to health authorities they will have access to information about breaches. This example of Skype in the medical field provides a strong example of the diverse uses of Skype and provides valuable information of the potential growth of this application in the future.



Massar, B 2012, When Your Interview is on Skype, weblog, accessed 23/04/2012,


This blog post provides a very insightful discussion on the introduction of using Skype for job interviews, university admission interviews and business calls. In addition the author gives very useful tips on how to conduct these interviews and meetings which showcases the growing importance of using Skype not just to keep in contact with friends but for growing number of business purposes as well. The credibility of this blog is strengthened by the use of a very impressive source who gives tips on how to handle a Skype interview. Ming Chen provides strong statistics as evidence to prove her reliability and accuracy. The blog post references her article from the Huffington Post, ‘7 Deadly Skype Interview Sins’. The information in this blog highlights the growing importance of Skype, which the author predicts will continue to grow and expand into new areas.



Book chapter:

Schile, E, Rheinboldt, J & Waesche, N 2011, ‘Can I Skype You’, in SimplySeven: Seven Ways to Create a Sustainable Internet Business, Palgrave Macmillian, London, pp34-38.


In this concisely written and easy to understand chapter the authors provide an accurate history of Skype as well as dealing in depth with its business model. They examine the doubt over the longterm success of Skype and the inevitable success that occurred. This information is useful because it provides readers with important current information when discussing Skype and the reasons for its success, along with how it can be used within a business framework to improve business practices. It also valuable timeline wise, as it addresses the period between Skype being sold by E Bay to private investors.



Device review:

Yang, F  2011, ‘Skype 3’, C/net Australia, 21 December, accessed 20/04/2012,


This review gives a detailed assessment of the new updated version of Skype. It highlights how the changes are predominately entertainment based and that there are no changes to call quality or software. The author gives an expert breakdown on the new features with some relating to Skype’s partnership with Citrix. One of these additions that ties in with this is the live Skype cast which gives access to large conference calls or video chat rooms.The major value of this review is that it provides a detailed and knowledgable critique of the device which would be beneficial for users using the updated version.










Music is as old as time. With the first recorded song being found in the Bible, but just like everything, to survive it needed to evolve. This saw it go from the finger tips of Mozart to the guitar strings of Cobain and the key board of Skrillex. This evolution not only changed the sound of music but its accessibility.

This mutation has seen the music industry grow another leg. The biggest change has been the development of being able to purchase a recorded song from analogue to digital. This concept has gone along side concerts allowing people to own a song.

Music has been defined by how it evolves in duality with technology, as music is normally the first thing a new technology is applied to. Mainly technology has affected the practice of music such as electric guitars, amplifiers, and synchronisers but now technology has affected the attainment of music. Now rather than the simple action of purchasing a cassette or a compact disc with the flavour of the month, you are presented with alternatives. You can download online or some people even download illegally from file sharing websites , and you can watch music videos online on websites such as youtube.

This video shows the evolution of music, something that thanks to the evolution of music is available:

This is just a taste of a whole new world that has been opened up to music. However this new world has come with controversy. It has added a sense of morality to music. No longer is it just a question of a good song but the way you access it is a question of ethics. For example, the phenomena of illegal downloading has developed in the last 12 years. It has seen the rise and fall of many file sharing websites and torrents such as Napster and Mini Nova. The issue is continuing today as SOPA is an issue throughout the media The Stop Online Piracy Act to expand the ability of the United States law enforcement in regards to the online trafficking in copyrighted intellectual property and counterfeit goods. This includes illegal file sharing of music. Many artists such as Metallica have been campaigning against file sharing, as it stealing their product. File sharing has gotten to the point that bands such as Alexis On Fire, while popular, they survive off concerts which are attended rarely by people who buy their albums.

These issues come with the new development of music, as does most things as they make progress new problems arise. With the evolution of music and the mutation of access to music comes the development of ethics and morality.

In the lecture this week we talked about how nerds, geeks, poind dexters, and what ever you wish to call them are now cool. Shows such as The Big Bang Theory highlight this. However I would like to take a different approach to this idea upon reflection of this week’s lecture.

Rather than the geek climbing the social ladder to be  “cool”, I think the idea of stereotypes has evolved to the point there may no longer be a cool. It is hard to define the word cool in terms of popularity, but according to the Macquarie Concise Dictionary the colloquial meaning of the word cool can mean things such as smart and up to date, attractive and excellent,and detachment and rejection of involvement. But it seems to me in the wake of a cultural revolution we’ve  lost a definite main stream to deem what is “cool” we have all splintered off into our own precise interests. While the “jock” arch type is not extinct people are less restricted to there stereotypes as not only does the internet and technology open people up to new worlds and interests but more people are embracing it which is the key.

This is why I think rather than the geek stereotype now being considered cool there is more a sense of an popularity plateauing feature to the social universe with less clear ideas of what is popular as more people seek to be unique even if they do so through conforming (hypercritical I know).

A jock can watch anime and a nerd can play soccer people do not need to define themselves to the on set of interests. The idea that geeks are now “cool” is optimism on the nerds side but rather it is no longer “uncool” to have these interests. It is not a contest anymore but rather a community. While it would be ignorant to think the world is full of roses compared the jungle of society of years passed we have built our first hut in a new community.


The Macquarie Concise Dictionary, 2001, The Macquarie Library Pty Ltd, Malaysia


People my age sometimes don’t realise the evolution of the world. We were born on the cusp of a technological evolution that bordered on a rebirth of the world. One of the aspects of this is trans media. This development adds depth and texture to media, giving it different outlets and creating its own universe.

There are countless examples of this such as Star Wars, Lost, Heroes, The Matrix, Ghost Busters and Buff the Vampire Slayer. These multi faceted forms of media evolve from a single format, to branching out into areas like comic books, cartoons, novels, video games, and graphic novels. This world has changed entertainment and even resurrects stores from the past. The Green Hornet for example, started as a radio serial in 1936. It has seen many adaptions, such as film serial’s in the 1940’s. A television program in the 1960’s and had seen multiple comic books since the 1940’s, but in 2011 it experienced a rebirth to main stream media with a feature film. Through trans media this series has evolved and after falling from main stream media, found a re-birth and reincarnation in a form it had experienced before. For example, this is how I found out about the character and its rich history and without the movie, I would not be referencing it right now.

Upon reflection, stories are less restricted than ever. An example of this is Batman. Starting as a comic book in the 60’s, its stories, characters and back drops have all been expanded by other forms of media, whether it be cartoons, movies, video games, or a tv show. In the tv show’s case, a lot of fans want to forget the campy extravagance of a blue clad Adam West. None the less, while the comic book is the chart and soul of the story and the journey of batman, the story is expanded by these other forms of media. For example, the character of Harley Quin is the only character to be introduced in the Batman:Animated Series and then been taken back over to the comic book and to this day she is an important character in the Batman universe appearing in video games cartoons and comic books.

This video shows the multi faceted media universe of batman as it highlights Harley Quin and the Joker. It shows an example of trans media as well as showing user generated content of the characters based on the impact of trans media

This shows the impact that trans media can have on the world. It provides a different take, gives a different tone and can produce a different sound. It reflects the evaluation of media as the trans media aspect of media expands every year. 2000 years ago the BIBLE was the BIBLE. There weren’t any different forms or different tones. Now we are in a more free flowing world and reflecting on this concept, I see that. Figuratively the world of media is an open book… but its more than that.

Thanks to convergent media we have entered a new world no longer is their “conventional ways” to get into entertainment. The internet has opened doors of opportunity that never even existed before.

We have gone from driving on a highway whaer we have to pay a toll to walking through a forest and go wherever we please. This has seen the walls break down between producers and consumers, and the birth of prosumers. The prosumers have forever changed the way that entertainment works they do not need approval by a recording label or publisher for there work to be seen. The world is opened up like a catalogue for consumers to choose what they want, a buffet of options without a set course.

Its made the world more open things such as diaries and personal opinions have evolved into vlogs and blogs as each person has their own portal to the rest of the world.

For example the media industry has changed in the way material can be produced for example the Simpsons over 20 years ago they were a part time skit on the Tracey Ullman show  then they went through a period of production until they premiered on network television and took the world by storm. Now prosumers do not need a network or a show to launch there creation for example

This animated short of mad mad mario has had over 3 million views and spawned various sequels and promote the creators personal channel at . As opposed to 20 years ago he is now able to create  his platform to showcase his show something that wasn’t available back then and showcases the evolution of the media mediums.

Now there is no longer a wall between the audience and the industry, there has been an entertainment revolution that has spawned youtube, social media, and a license of creativity. This touches the movie,industry, television, music industry and art it allows everyone to give to the world and removes gate keepers. It puts a gate in the walls with no more gate keepers just a welcome mat

We  live in a world with laws and in the world of technology we live in a world of walls. This is a reference to the Apple corporation who have a “walled garden approach”. This aproach “protects” users from themselves controlling what they can and cannot do. This caused much controversy and discussion on the matter.

This debate went into overdrive in 2008 when google announced android along with the open handset alliance. Who take a open garden approach while opening up an unlimited world to users it also makes them vulnerable to viruses and themselves.

This begs the question of freedom versus vulnerability. when you break down the walls anything can get in when you buy an apple product you are buying your house in a gated community. Steve jobs worked as batman keeping Apple city safe from intruders with this approach.

However it limited users opportunity’s this can lead to a hyperbole comparison of comparing Apple to fascism and Android to anarchy. Both have their downsides and both have their positives .

The video below shows user generated content discussing the issue.

This video shows the debate and the online advocation for an apple orchard without walls.

I phones have the capability of a strong computer from 1999 but apple limits its power for the protection of the user much like how cyclopes uses sunglasses to cover his eyes in X-men. An android opens itself up like a black hole and lets anything good or bad come in Google does not retain control over a majority of the app markets. They give control to the user like they wish while it allows for progress it also opens up the world to super villains much like the joker there are some people that just “want to watch the world burn”.

Apples walled garden approach protects users from these people and keep the apple orchard pure. This reflects the life long question of how much control should people have, how much power is to much power, and who should have the most power. Both ideas are in themselves positive ideas they both offer a good service in a different way much like Marvel comics and DC comics.

Apple is a garden of eden without the fruit of the knowledge of good and evil, it takes the choice out of our hands but do we want to have that taken away , and should Apple be playing God?