GIVEN NAME

Trent

 

LAST NAME
Thomas
STUDENT NUMBER
4271828
TUTOR NAME
Raewyn Campbell
TUTORIAL GROUP (day/time)
Thursday 8:30
SUBJECT CODE
BCM112
SUBJECT NAME
Convergent Media
ASSIGNMENT NAME

Annotated Bibliography

DATE DUE
27/4/12
DATE SUBMITTED
27/4/12
CONTACT PHONE NUMBER
0403660951
I declare that this assignment is original and has not been submitted for assessment elsewhere and acknowledge that the assessor of this assignment may, for the purpose of assessing this assignment:

  1. reproduce this assignment and provide a copy to another member of faculty; and/or
  2. communicate a copy of this assignment to a plagiarism checking service (which may then retain a copy of this assignment on its database for the purpose of future plagiarism checking).
STUDENT SIGNATURE:

 

 

 

 

 

Podcast:

‘Andrew Sinclair Interview’ 2011, podcast, Emerging Tech Talk #62 – The Skype / Citrix Partnership, 2 March, accessed 23/04/2012, http://blogs.voxeo.com.ett/

 

This podcast highlights important information from a reliable and relevant source, in a format which reflects and is compatible with the issues and topics being covered. In this podcast  interview, Andrew Sinclair, a senior executive of Skype discusses Skype’s new partnership with Citrix, which will allow it to integrate its conference call system into Skype. Sinclair gives an expert if somewhat measured answer on the results of this new partnership and what it means for Skype. Interviewer Dan York probes Sinclair  on issues such as security, cost, compatibility with Mac and workability The information provided reflects the continuing improvement of Skype as it grows from a recreational tool to a more multi faceted communication device.

 

Magazine article:

Booth, C 2010, ‘Hope, Hype and VoIP: Riding the Library Technology Cycle’, American Libraries Magazine, 15 July, accessed 24/4/2012, http://americanlibrariesmagazine.org

 

This well constructed magazine article uses Skype as a key example of the evolution of technology particularly Voice over Internet Protocol. It explores the development of Skype and applies it to Libraries, which reflects the continuing emergence of Skype into more areas other than that of the common user. While giving a general overview of the impact of web calling tools, it establishes that Skype is at the forefront of this initiative with many organizations making the switch to IP phones in offices and classrooms. As a result the article provides solid evidence of the  continuing emergence of Skype in today’s technology enhanced environment.

 

Peer reviewed journal:

Camp-Blackwell, S & Hartman, T 2008, ‘The Skype Solution’, Journal of the Medical Library Association, vol.96, no.3, p276, accessed 24/04/2012,http://go.galegroup.com.ezproxy.uow.edu.au/ps/i.do?action=interpret&id=GALE%7CA200343703&v=2.1&u=uow&it=r&p=AONE&sw=w&authCount=1

 

This peer reviewed journal article discusses Skype in a colloquial language while providing credible reasoning on how Skype can be  useful for librarians, especially those who feel isolated from their peers by being the only Librarian at their place of work, describing it as a twenty-first century “Batphone”. While the authors give a basic description of Skype, the articles main strength is that it provides readers with useful, practical information on the application of the device, along with its limitations, such as concerns regarding security issues. This article also provides additional information on applications that can be useful in relation to Skype, such as Gizmo and discussing the use of wiki. The authors final review of Skype finds it to be a valuable addition to a librarians toolkit.

 

Online journal article:

Emerging Technology News 2012, Microsoft Skype Business Partnership Raises Eyebrows, accessed 23/04/2012, http://www.emerging-technologies-news.info/index.php/business/microsoft-skype-business-partnership/

 

This article discusses arguably the most important move Skype has made in the last year, being purchased by Microsoft. It focuses on how this mega partnership will see Microsoft streamline their services to integrate Skype into their services. It concludes that this will allow the near perfect blend of Microsoft’s  share in the business market and Skype’s control of the common user. The article also examines the continuing growth of Skype as a technology in a business sense rather than merely discussing the issue from a user perspective, which allows the reader to gain a deeper understanding of the issues involved, including the threats it poses to most competitors in the international market . The informative information from this article provides sufficient analysis on this key issue to be viewed as a relevant news article.

 

Magazine article:

Johnson, S 2006, ‘Emerging Technology: Skype and Hype’, Discover Magazine, 29 May, accessed 24/4/2012, http://discovermagazine.com/2006/may/emerging-tech

 

In Emerging Technology: Skype and Hype, Steven Johnson provides some very useful information, offering readers the opportunity to examine different angels and comparisons. For instance, this article, being written in 2006 allows comparisons between the success and growth of Skype during this time, when it was a growing program using a peer to peer infrastructure which had been recently sold for 2.6 billion dollars and the company today. Johnson predicts the growth of the company and since it was recently sold to Microsoft for approximately 8 billion dollars the content remains relevant. Also the article is useful as it compares Skype to Microsoft and google and the different programs and business strategies they employed to be successful, which I believe remains important in today’s market.

 

Online journal article:

Knowledge@Wharton 2011, Can Skype Go Corporate, accessed 23/4/2012,http://knowledge.wharton.upenn.edu/article.cfm?articleid=2717

 

This article provides valuable statistics on Skype such as survey results on the ways Skype is used in a personal and business related matters. Secondly and more importantly it highlights recent moves by Skype to improve its application to business related matter, providing valuable information when discussing recent innovations. It also provides key sources and expert opinion on Skype venturing more into the corporate market and discusses if Skype will evolve into more of a unified communications tool. Overall the article provides strong statistics, expert opinion, and information on Skype moving forward, which I believe to be both relevant and useful.

 

Online journal article:

Maheu, M 2012, ‘Media Hype Around Skype – Should Mental Health Professional Seek Alternatives’, Telemental Health Institute, Inc., 20 March, accessed 20/04/2012, http://www.prlog.org/11828820-media-hype-around-skype-should-mental-health-professionals-seek-alternatives.html

 

This value of this article lies in the fact that it  provides evidence of the innovative and flexible uses of Skype beyond the common recreational and business uses it is commonly associated with. The article shows Skype’s use in the medical field, specifically mental health, as it allows for long distance therapy or online therapy. It gives an overview of both the risks and benefits of using Skype such as the affordable price point and the issue of Skype not complying with HIPPA (The Health Insurance Portability and Accountability Act of 1996) by making no assurances to health authorities they will have access to information about breaches. This example of Skype in the medical field provides a strong example of the diverse uses of Skype and provides valuable information of the potential growth of this application in the future.

 

Blog:

Massar, B 2012, When Your Interview is on Skype, weblog, accessed 23/04/2012, http://mbapodcaster.com/2012/02/16/skype/

 

This blog post provides a very insightful discussion on the introduction of using Skype for job interviews, university admission interviews and business calls. In addition the author gives very useful tips on how to conduct these interviews and meetings which showcases the growing importance of using Skype not just to keep in contact with friends but for growing number of business purposes as well. The credibility of this blog is strengthened by the use of a very impressive source who gives tips on how to handle a Skype interview. Ming Chen provides strong statistics as evidence to prove her reliability and accuracy. The blog post references her article from the Huffington Post, ‘7 Deadly Skype Interview Sins’. The information in this blog highlights the growing importance of Skype, which the author predicts will continue to grow and expand into new areas.

 

 

Book chapter:

Schile, E, Rheinboldt, J & Waesche, N 2011, ‘Can I Skype You’, in SimplySeven: Seven Ways to Create a Sustainable Internet Business, Palgrave Macmillian, London, pp34-38.

 

In this concisely written and easy to understand chapter the authors provide an accurate history of Skype as well as dealing in depth with its business model. They examine the doubt over the longterm success of Skype and the inevitable success that occurred. This information is useful because it provides readers with important current information when discussing Skype and the reasons for its success, along with how it can be used within a business framework to improve business practices. It also valuable timeline wise, as it addresses the period between Skype being sold by E Bay to private investors.

 

 

Device review:

Yang, F  2011, ‘Skype 3’, C/net Australia, 21 December, accessed 20/04/2012, http://www.cnet.com.au/skype-3-339272772.htm

 

This review gives a detailed assessment of the new updated version of Skype. It highlights how the changes are predominately entertainment based and that there are no changes to call quality or software. The author gives an expert breakdown on the new features with some relating to Skype’s partnership with Citrix. One of these additions that ties in with this is the live Skype cast which gives access to large conference calls or video chat rooms.The major value of this review is that it provides a detailed and knowledgable critique of the device which would be beneficial for users using the updated version.

 

 

 

 

 

 

 

 

 


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